1988~1996
Improving Customers' Lives
In line with Samsung Group’s second establishment and new business launch, we hastened our pace of challenge and innovation. By restructuring the business, we continued to change to the paradigm of the Korea Service Industry. Eventually, we also grew to lead Korea’s Leisure industry by opening Korea’s first water park, Caribbean Bay.
We leveraged challenge and innovation to be in line with the declaration of the 2nd establishment of Samsung Group and launch of new management. By changing our business structure, we changed the paradigm of the service industry.
1996
- 12Everland wins the grand prize in the 7th Korea Environment and Culture Awards event (Samsung Everland Environment Development division building)
The BI of all country clubs is changed to Benest Golf Club
- 07Caribbean Bay opens to the public
- 03The BI of Farm Land Amusement Park is changed to Everland
1995
- 12Everland wins the grand prize in the sixth Korea Environment Culture Awards event (Samsung Medical Center)
The FS division signs a partnership with NitKoKu Trust Inc.
- 10Everland hosts the 2nd Samsung Masters APGA Tour (Dongrae Benest Gold Club)
- 04The FM(Foodstuff Management) Division begins operations
1994
- 12The FS Division (currently Food Culture Department) is established
- 06The Service Academy begins its operation
1993
- 11Nature Park and Motor Park (Currently Everland Speedway) opens
- 10The Landscaping Division (currently E&A Department) is established
1992
- 10Jungang Development is selected as the first ESCO
1989
- 03Anyang Country Club establishes the Turfgrass Research Institute